SIMPLE WISHES ~ A project close to the heart
Barb Phillips came to me with a project that she had created in honor of her father who passed on from ALS. Simple Wishes had been in practice for a couple of years and didn’t have a website.
Simple Wishes is a program that matches volunteers with participants who are living with a serious illness or disability.
Though the subject matter was serious by its nature, Barb wanted an upbeat and cheerful design.
THE SOLUTION (click icon below!)
To lighten the mood, we chose a soft and pastel color pallet, and I created a high-key cloud background.
I designed the logo, (modeled after Barb’s hands) and aimed for the effect to be calm, gentle and accessible.
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